That seeing someone talked about Weblog phenomenon......

That seeing someone talked about Weblog phenomenon, reminds me of Doc Searls, one of the deep thinkers in the blog movement, says: “it’s a matter of ‘and’ logic, not ‘or’ logic. Weblogs will inform old media. They eill increasingly be a source of information that traditional media will rely on.”

Firstly, because of the more interactive, less “mass media” nature of news Web sites,wblogs are a form of new medium that tends to address one of the weaknesses of traditional mass media – their inability to address a fragmenting market.

As a nature of Internet news dissemination, Weblogs take advantage of the Web’s capacity to update issues instantly, conferring advantages on both journalists and viwers.

Rather than use the Internet as a one-way, broad-cast-style or newspaper-like information distribution medium, bloggers use the Internet as a collaborative, fully interactive network that has the power to bring many voices together and weave them into a single web. Viewers are invited to “be the media,” and thus to challenge traditional definition of what counted as “news” as well as who qualified as a “journalist,” was very much consistent with the animating ethos of the Internet.