digital music awards

I came across an interesting article about the recent BT Digital Music Awards. I didn't even know such a thing existed, but it is apparently in its fourth year. It's refreshing to see the recognition of technology within the scope of music.

The article focuses on Coldplay winning several of the awards, including Best Digital Marketing Campaign. As we know, the Intenet has become a great tool for marketing. It's relatively cheaper than conventional marketing methods, potentially targets more people and the right people, enables use of impressive visual effects, and perhaps most importantly it presents the option of interactivity with the target audiences.

The Coldplay site itself is quite cool (http://www.coldplay.com) and even has an interactive radio component, which also won an award (for Best Digital Music Community).

No surprise to see that iTunes was awarded Best Digital Music Store. Anyway, here's the article if you would like to read more:

http://technology.guardian.co.uk/news/story/0,16559,1595231,00.html

-Shannon Doherty